Maintaining Brand Relationships Through Change | Thingee’s Tech-Talk

Rob & Jeff are back with another Tech-Talk. This week’s message is about marketing your brand in this age of telemedicine, where everywhere is whitespace. Companies are relying on technology to bridge the gap when reps can’t be there.

How do you market your brand in this period of telemedicine? Doctors are seeing the vast majority of their patients online while still needing to take care of day-to-day duties. They don’t have spare time to spend with sales reps and there isn’t an office for the reps to visit to deliver their brand’s message or restock physical assets. 

Sales reps have pretty much been sidelined in today’s contactless world, making all doctors whitespace doctors. The good news is that technology adoption has dramatically increased to fill the gap. That’s why we created Cue. 

Cue is a notification service that allows doctors to get in touch with you so they can take control of the customer service experience to get what they need, when they need it. The tap of the Cue app is all it takes for you to maintain your relationship with your customers during and after Covid-19. 

Download the Cue app and give it a try. You’ll get an immediate response and so will your customers. 

Call us now at 973-644-9012 x11 to help you meet the unmet needs in this new whitespace landscape.
Download the Cue Virtual app at: https://apps.apple.com/us/app/cue-virtual/id1460153675. Stay safe out there!

Jeff Bromley
jeff@thingee.com
973-644-9012 ext. 11

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Video Transcript

00:00

hey everybody welcome back to Tech Talk

00:02

where we talk about all things tech I’m

00:04

Jeff Bromley and I’m Rob bara

00:06

and we are coming to you from thingies

00:08

quarantine studios today we’re gonna be

00:11

talking to you about whitespace

00:13

marketing in a post Kovan environment so

00:16

kovat 19 has brought our industry and

00:19

most other outside sales based

00:21

industries to a complete standstill

00:23

basically everything is whitespace now I

00:27

mean the immediate future of medical

00:29

advertising as it relates to physician

00:30

interaction and education it’s gonna

00:32

have to change drastically the post

00:35

kovat re-emergence of some version of

00:37

normalcy it’s gonna be far from that I

00:40

mean the good news is technology

00:41

adoption has seen an unprecedented

00:44

increase over the last two months people

00:47

who are not used to doing distance

00:48

learning have been forced into it

00:50

students teachers the entire everyone

00:53

people who had never ordered groceries

00:56

online had to do it and doctors are

00:58

being forced into use telemedicine and

01:01

you know and that for us means that it

01:04

is a great time to try out things that

01:07

historically might have been a little

01:08

bit too risky

01:09

based on the perception of physician

01:11

demographics so historically old-school

01:15

offices and doctors they’re using

01:17

telemedicine I mean some of them are now

01:19

using established platforms but thanks

01:22

to Health and Human Services relaxing

01:24

their enforcement standards most of

01:26

we’re just winging it with zoom or

01:27

FaceTime so the main question is how do

01:33

we make contact in a contactless

01:35

environment yeah doctors right now need

01:39

to focus on what’s most important to

01:41

them and that’s their patients their

01:43

their day-to-day is about their patients

01:45

and the field force needs to support

01:48

them with that similar level of customer

01:50

service so the realities of this

01:53

situation is reps are currently sideline

01:55

with minimal utilization from doctors

01:58

space and support is completely

02:00

different

02:00

you can’t go sit in a waiting room all

02:02

day so so these reps are sitting at home

02:05

and their frequency and reach has gone

02:08

from you know once every week once every

02:10

two weeks once every three week to you

02:12

know maybe once half

02:13

month or barely being utilized at all so

02:15

this is this is a big challenge and then

02:18

even after all this is all over the

02:21

offices are not going to be letting

02:22

people come and sit around to wait and

02:24

see doctors so these are some of the

02:26

reasons that all doctors are now

02:29

whitespace doctors now companies are

02:32

going to need to adapt as their reps are

02:34

not going to be the primary means of

02:35

providing direct awareness anymore

02:37

I mean copay cards brochures literature

02:40

dosing guidelines I mean a lot of those

02:42

things have gone to the web over the

02:45

last few years but in this new

02:47

environment I feel that physical

02:49

versions of these things are going to be

02:51

incredibly important to provide that

02:53

awareness and those reminders inside of

02:55

the physician’s office now as far as the

02:57

reps are concerned we feel that apps are

03:00

gonna help fill that gap that’s why we

03:02

created cue when those physical assets

03:05

need to be replenished just tap the app

03:08

office staff has a question or a problem

03:10

of about insurance tap the app doc

03:13

actually has time to talk tap the app so

03:16

if you want to find more about cue in

03:18

this and how to navigate this new

03:20

whitespace landscape visit cute AECOM or

03:23

give us a call at 877 thingy so for this

03:26

episode of Tech Talk quarantine edition

03:29

I’m Jeff Bromley and I’m Rob bara stay

03:32

safe and we’ll see you soon