The Future is Today | Thingee’s Tech-Talk
“The Future is Today.”
— William Osler, renowned physician, author, educator, and co-founder of Johns Hopkins Hospital
In the spirit set forth by this distinguished gentleman and many, many, like him who’ve forged new roads to bring the future to us we embrace the good and the possible that new technologies afford us in our daily lives and our businesses. Take a few minutes and join us for a reminder of where we started to a vision of where we can go… here’s Tech-Talk:
Technology today is daily life. Think of your smartphone, tablet, home computers, television, music… all working off the internet. Then think about what is in “the cloud” … your photos, family videos, work documents, health records, student grades, homework, etc. We could go on and on, but instead we go forth! That’s what we do at Thingee. We embrace what’s new and develop ways to use technological advances for our customers and their customers or patients.
We are currently working on IoT Button projects for several customers. This simple button allows healthcare practitioners to communicate with pharmaceutical companies or patients. Clinical trial patients can use IoT Buttons to connect to trial centers as another example.
Other life sciences applications include iPad-based detailing tools like iDetail App that have replaced the technology of old i.e. flash drives and CD-ROMs to provide immediate content, permissions and updates as well as eye-catching, targeted presentations.
What about targeted marketing that enables your sales team to provide relevant content in real-time to healthcare practitioners or business associates they meet at a trade show or conference? Faster, cheaper, less cumbersome and dare we say it… easy to do!
Give us a call. A “pick our brains” consultation is free, and usually fun. There’s nothing to lose and so much to gain.
We look forward to speaking with you.
Jeff Bromley
jeff@thingee.com
973-644-9012
ext. 11
Tech-Talk brings you the latest tech advances to put you ahead of the curve. Look for future Tech-Talk posts, subscribe to our email list, and give Thingee a call to discuss how this new tech can help achieve your goals. One way to ensure you won’t miss any of our Talk-Talk video casts is to subscribe to our YouTube channel.
Video Transcription
00:00 Hey everybody Jeff Bromley here from
00:02 Thingee and welcome back to Tech-Talk
00:03 where we talk about all things digital.
00:05 Today we’re going to talk about a brief
00:07 history lesson about where technology
00:10 has come from and where technology is
00:11 going and where technology is going
00:13 specifically inside of Life Sciences but
00:16 before we do that I have one favor to
00:17 ask if you could please like and share
00:19 across all the social media platforms of
00:21 your choice I would greatly appreciate
00:22 it so with that let’s talk about
00:25 technology and our history lesson
00:27 technology is happening fast we’ve seen
00:29 it it seems to be accelerating over the
00:31 past few years faster than we could ever
00:33 have imagined so there’s a lot of neat
00:36 things that are going on from virtual
00:38 reality now virtual reality has been
00:40 around for decades I mean I remember 20
00:42 plus years ago wearing these giant
00:44 helmet over my head and now we have
00:46 these wonderful goggles that fit on you
00:48 have things like the iPad the iPad has
00:50 has progressed the iPad has helped
00:52 change the way people are our mobile
00:55 computing the iPad the iPhone Alexa
00:58 Alexa is changing the way we’re doing
01:00 things Alexa and Google Home and the
01:02 whole host of virtual assistants that
01:05 are out there that we can talk to as
01:07 well as the Internet of Things the
01:08 Internet of Things is changing the way
01:10 we’re doing our job we have clients with
01:13 IOT buttons that they’re rolling out to
01:15 the field to have to help their HCPs to
01:19 be able to communicate with them so that
01:21 could be HTTP that could be or that
01:24 could be patients but we’re going to
01:25 talk more about that a little bit later
01:27 but before we do that let’s say let’s
01:29 take a dive and do a quick history
01:31 review and think about where we came
01:33 from
01:34 and some of the things that people
01:35 thought potentially were impossible that
01:37 are now possible so you have the
01:39 automobile people the automobile was out
01:42 there and people you know there’s a lot
01:44 of people that looked at it strangely I
01:46 can still remember my grandfather
01:47 telling me stories about when he was
01:49 when he was younger
01:50 grew up through through the Great
01:52 Depression grew up through the advent of
01:54 the automobile and the Industrial
01:56 Revolution and he always preferred his
01:59 horse and carriage buggy to deliver the
02:01 milk that was one of his jobs and and
02:04 eventually he got to be more comfortable
02:07 with using automobiles but he always
02:09 preferred having a horse and buggy
02:12 you know taking flight you people look
02:14 at taking flight and as something now we
02:16 take for granted back in the day they
02:19 looked at the Wright Brothers like
02:20 you’re crazy there’s no way you’re gonna
02:21 get this thing to fly and now you know
02:24 traveling around the country traveling
02:25 to multiple clients and traveling to
02:28 multiple locales for different
02:31 conferences it’s commonplace now I see
02:34 friends on Facebook that are traveling
02:35 every day that are in Newark Airport or
02:37 traveling back to Newark Airport so
02:39 people are doing this on a daily basis
02:40 and and we took this for granted and the
02:43 man on the moon well you think about the
02:45 man on the moon and the Herculean effort
02:47 that we had to do in order to be able to
02:49 put a man on the moon well now we’re
02:51 going to the moon now we’re looking at
02:52 Mars now we’re looking at you know
02:54 colonizing other planets there’s some
02:58 crazy thing there’s a car if there’s a
02:59 Tesla floating around in space right now
03:01 so you know you think about all those
03:03 things and when where we came from it’s
03:06 moving pretty fast so you know some
03:09 recent technology innovations that
03:11 people have taken for granted as well is
03:14 Amazon think about Amazon Amazon was
03:16 selling books they were selling retail
03:18 books and shipping them to your house
03:20 now almost everybody uses Amazon to
03:23 purchase things it’s there it’s
03:24 ubiquitous and I mean honestly you know
03:27 the the the UPS guy is just my Amazon
03:30 delivery guy he’s come in every single
03:32 day Netflix Netflix and Blockbuster you
03:36 know Blockbuster who remembers
03:37 Blockbuster I mean it’s it’s seeing it
03:39 they’ve been gone for you know almost a
03:41 decade now and now everybody rather than
03:44 having that experience of going to
03:45 Blockbuster to shop in the store and
03:48 spend 45 minutes to an hour to find the
03:50 movie now they sit and sift through
03:52 Netflix on their Apple TV spending 45
03:55 minutes to an hour in their living room
03:56 trying to figure out what television is
03:58 it is that they want to watch when you
04:01 think about Blue Apron and Fresh Direct
04:03 you know people used to go to the
04:05 grocery stores to buy all these
04:06 groceries and then figure out a recipe
04:08 that was in a book and now they just
04:12 send you in the mail this wonderful care
04:14 package of all the things that you need
04:16 to make a delicious meal even if you
04:19 don’t know how to cook in your own home
04:21 so it’s done lots and lots and lots of
04:24 great things
04:25 you know super happy about it and and
04:27 and with my wife and I have had some
04:29 phenomenal meals. And Apple just
04:32 keeps changing everything on a daily
04:33 basis you know when you think about all
04:35 the stuff that’s in this phone all the
04:39 things that you needed to carry around
04:40 individually there’s a there’s a picture
04:42 somewhere on the internet where it shows
04:44 the Walkman and the camcorder and the
04:46 television and all of these things are
04:49 now in here this is the one device
04:52 you don’t need everything else they’ve
04:54 they’ve managed to miniaturize
04:55 everything so think about how crazy that
04:57 technology is right now and and yeah I
05:00 mean thinking back to this I mean I have
05:02 a beautiful digital camera that I used
05:03 to take pictures but I don’t need that
05:05 anymore I’m using this to take my
05:06 pictures don’t tell my wife how much I
05:09 spent on that camera either so you know
05:12 and and thinking about all those
05:14 technological changes and thinking about
05:16 that is over all with all the people
05:18 that on a daily basis let’s think about
05:20 how some of those changes in life
05:22 sciences so you know iPads and detail
05:24 aids I mean these things have been
05:26 around for since the invention of the
05:28 pharmaceutical sales rep you know we’ve
05:30 had paper detail aids and we’ve had
05:32 flash drives and we’ve had CD ROMs
05:34 I can’t tell you how many CD ROMs we’ve
05:36 mailed out and stuck labels on and DVDs
05:38 and you know we had lots of crazy things
05:42 that people used to do in order to get
05:43 their sales reps up to date now we just
05:45 have things like iPads and things like
05:46 our product iDetail that allows them to
05:48 just take these things on the road get
05:50 updates immediately it’s absolutely
05:53 wonderful the IOT button talked a little
05:55 bit about that before but think about it
05:57 now we have you know everybody remembers
05:59 the easy button that that staples put
06:01 out and I’m surprised that staples never
06:03 capitalized on this but they had an easy
06:04 button and it was very novel and you
06:06 pushed it in and said that was easy now
06:07 we have these buttons that can actually
06:09 connect us somewhere with one button
06:12 push to be able to connect HCPs to
06:14 patients, patients to pharmaceutical
06:16 companies, HCPs
06:17 to pharmaceutical companies clinical
06:20 trial patients to trial centers we could
06:22 do some amazing things inside of life
06:24 science with these new IOT buttons it’s
06:27 really quite amazing and then last but
06:30 not least all of these marketing and
06:32 events we have have you ever looked up
06:35 at a tradeshow recently and
06:37 at the event and if you look up you’ll
06:39 see wireless repeaters throughout the
06:41 entire trade show floor in the event now
06:44 we’re actually connected on a trade show
06:47 floor I remember you know not too long
06:49 ago when we had to make sure that we
06:50 brought all of the servers and we had to
06:53 set up this local area network to get
06:55 all these computers or iPads everything
06:57 working all together well now we can
07:00 connect to the internet so all of those
07:02 cloud computing services that we were
07:04 kind of worried and we’d have spotty
07:06 internet at certain shows so we had to
07:08 bring everything locally now we just
07:10 connect to the internet it’s it’s made
07:11 our lives amazing so when you think
07:13 about it when when a when an HCP walks
07:16 up and they’re at a specific booth and
07:18 they scan their badge and we can capture
07:19 their information in real-time give it
07:22 to the marketers be able to send them an
07:24 email whether it be real time or later in
07:26 the evening of that event and being able
07:28 to have this new experience around trade
07:31 shows and events not to mention how we
07:33 can tie in IOT buttons and virtual
07:35 reality and more iPad stuff so it’s
07:37 really quite amazing how all of this
07:40 technology has moved so fast over the
07:43 past century and I’m super excited to
07:45 see where it’s going to go so with that
07:48 I I implore you to just jump in jump in
07:52 feet first and not be afraid if you are
07:56 afraid if you have a fear if you’re
07:58 somebody that is risk-averse that is
07:59 okay we’re gonna talk about how to
08:01 overcome those fears in a future video
08:02 but for now I suggest jump in just do it
08:06 just you know be very Nike about it just
08:09 do it jump in get your feet wet start
08:11 learning about it start understanding it
08:13 and start doing things with these new
08:14 technologies if again if you want to
08:17 talk to me about these things I’m
08:19 offering a free consultation to pick my
08:21 brain to talk about these technologies
08:23 and how to bring those to your business
08:27 so with all the things we’ve learned
08:29 right now I again I suggest just do it
08:32 and for this Tech-Talk I’m Jeff Bromley
08:35 thank you